The Triad of Online Marketing: Search, Social, and (Email) Subscriptions Online marketing and digital advertising have certainly evolved over the years. Print media, television, and radio are gradually being replaced with digital platforms and social media. Like in musical harmony, different media channels can be used
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control.
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links
Is something very big happening for your small business? Are you looking for a platform to shout this news to the world? Consider using an online press release to help you deliver that message effectively. With our help, your news story will be posted on
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel
Looking to stand out amongst the myriad of businesses online? If your business can create a viral video that stands-out and that people can share online through social media and websites, you’ll have created an invaluable guerilla marketing tactic to build brand awareness as well as marketing