Looking to stand out amongst the myriad of businesses online? If your business can create a viral video that stands-out and that people can share online through social media and websites, you’ll have created an invaluable guerilla marketing tactic to build brand awareness as well as marketing your business’s product. The reason Google will display YouTube videos within search results nowadays is simply because people love to watch videos. Google knows this and wants to give the people what they want. In fact, people love videos so much so that YouTube is the second most popular search engine in the world after Google. Yahoo and Bing don’t even come close.
There are many factors that can help a video take flight and go viral, from using a strong comedic approach, to playing on current pop culture, to focusing on being as bizarre and entertaining as possible. In our opinion, the best marketing strategy for a video is making that video viral quality. If people aren’t engaged when watching your video, then what’s the point of the video? Even if you’re simply looking to make an informational video, we recommend you add some flare to it for entertainment purposes. Customers simply expect to be entertained all the time nowadays. Additionally, it’s difficult to gain views, likes, shares on a video that is somewhat boring and is obviously trying to sell the viewer. Consumers have gotten smarter and it’s now much more effective to take the time to plan out an exciting and unique video that gives the viewer a taste of your brand and personality. Why should the consumer purchase from you over your competition? The answer should be absolutely clear after you create a viral video.
Call Triforce Digital Marketing today at (469)-998-1337 and receive a free consultation and quote to create your company’s next (or first) viral video!