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The Triad of Online Marketing: Search, Social, & (Email) Subscriptions

The Triad of Online Marketing: Search, Social, & (Email) Subscriptions

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The Triad of Online Marketing: Search, Social, and (Email) Subscriptions Online marketing and digital advertising have certainly evolved over the years. Print media, television, and radio are gradually being replaced with digital platforms and social media. Like in musical harmony, different media channels can be used in conjunction with each other to augment and supplement traffic […]

Absolute Links vs. Relative Links – SEO Value

Absolute Links vs. Relative Links – SEO Value

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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

Create A Viral Video With Ease

Create A Viral Video With Ease

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Looking to stand out amongst the myriad of businesses online? If your business can create a viral video that stands-out and that people can share online through social media and websites, you’ll have created an invaluable guerilla marketing tactic to build brand awareness as well as marketing your business’s product. The reason Google will display YouTube videos […]